MIL OSI – Source: Axel Springer in English –
Headline: First international “Distributed Content Summit” at Axel Springer in Berlin
Survey among participating media brands indicates: More than 60 percent think of Distributed Content as a chance rather than a threat / But more than 90 percent are not yet satisfied with the current monetization opportunities
Facebook Instant Articles, Google AMP, Snapchat, Messenger services – the number of new platforms for distributing media content is constantly growing. But what opportunities do the individual services offer publishers, what are the risks that are involved? These and other issues were addressed at the first international “Distributed Content Summit” on 2 June 2016 at Axel Springer in Berlin. As an extension of the annual “International Paid Content Summit”, the conference, organized by BILD, provided more than 60 managers from over 25 international media brands a framework in which they could exchange their general experiences distributing journalistic content on social platforms as well as discuss trends in the industry. The participants came from 10 countries and included leading media brands such as the “Financial Times” (UK), “Hürriyet” (Turkey), “Le Monde” (France), “Der Spiegel” (Germany), “The Economist” (UK), “The Times” (UK) and “The Guardian”(UK).
“We are all facing the same challenges relating to the question of how we can use new platforms for our media content and reconcile these with our respective business models. At BILD we have set ourselves the task of testing many platforms intensively. We have learned a lot by doing this and want to discuss our experiences and the findings of other media brands on this important sector issue”, says Stefan Betzold, Managing Director of BILD Digital.
survey among the participants of the first Distributed Content Summit
A survey among the participants showed that almost half of the media brands and publishers optimize their content for specific platforms. At the same time a quarter has independent teams responsible for the creation of distributed content as part of their newsrooms. Whereas more than 60 percent think of Distributed Content as a chance rather than a threat, more than 90 percent are not yet satisfied with the current monetization models (paid content and marketing) offered by distribution platforms.
An overview of the media brands and publishers participating in the “Distributed Content Summit”:
“Aftenposten“ (Norway), “Aftonbladet” (Sweden), Axel Springer España (Spain), BILD (Germany), Celepedia (Germany), “De Volkskrant” (Netherlands), “Der Spiegel” (Germany), “Ekstra Bladet” (Denmark), “FAZ” (Germany), “Financial Times” (UK), “Handelsblatt” (Germany), “Hürriyet” (Turkey), “Le Monde” (France), “News UK” (UK), POLITICO (Belgium), Ringier Axel Springer Schweiz (Switzerland), “Schibsted” (Norway), “Süddeutsche Zeitung” (Germany), “Telegraph Media Group” (UK), “The Economist Group” (UK), “The Guardian” (UK), “Verdens Gang” (Norway) and WeltN24 (Germany).