MIL OSI – Source: Axel Springer in English –
Headline: 24/7 live journalism: Axel Springer Academy launches new “ScopeBerlin” format
Experience the capital city in a whole new way with live pictures around the clock from 6 a.m. on Monday, 6 June 2016, with “ScopeBerlin” / new form of local journalism
Young reporters are there in person when a paraplegic walks through Berlin with the help of a robot suit. They stream the opening of a hitherto secret bunker. They take their users with them into the hottest clubs in the city in real time, guide them to abandoned locations and discuss political challenges in their live reports as well as lifestyle and leisure trends – all this is “ScopeBerlin”, the digital project by team 19 from the Axel Springer Academy, which goes live for a week on Monday, 6 June 2016.
“ScopeBerlin” bundles the best of moving image reporting – live streaming, mobile reporting and 360°videos – into an innovative, live-based and mobile-optimized Berlin portal. A new type of local journalism. “ScopeBerlin” reports around the clock – new stories go online hourly. The focus is on reporting via Facebook Live and Periscope.
The integration of Instagram and Snapchat in particular makes up the comprehensive social media concept behind the project. The website at www.scopeberlin.live, which was specially designed for use on smartphones, reports on five channels – “Action”, “Behind”, “Hot & High”, “Check!” and “Special Pick” – intentionally breaking down the barriers between traditional departments.
“User-centered, emerging reports about everything that moves Berlin and makes up its atmosphere” says Marc Thomas Spahl, Director of the Axel Springer Academy about “ScopeBerlin”. “But also a concept that could be extended to other cities.”
“Live reporting is subject to specific rules”, says Kristin Schulze, Head of Cross-Media Studies at the Axel Springer Academy. “Every stream is precisely planned both technically and in terms of content; the young journalists have been examining live reporting continuously over the past few weeks. We are especially looking forward to the comments from users and the interaction with our team.”
The one-week live phase of “ScopeBerlin” starts at 6 a.m. on 6 June 2016 and will be accompanied by its own social media campaign #NurInBerlin (#OnlyInBerlin). The project can be found at:
About the Axel Springer Academy
The Axel Springer Academy is considered to be the most progressive school of journalism in the German-speaking world. Every year it offers up to 40 young talented individuals the opportunity to learn cross-media journalism from scratch. The Academy, which is also the publisher’s think tank, has won numerous awards for its digital projects, including the Grimme Online Award, the CeBIT AppStar and the European Newspaper Online Award. For more information visit: www.axel-springer-akademie.de