Yurii Stets: Ukraine is in the need of development of information space and establishment of communication between authorities and society

MIL OSI – Source: Government of Ukraine –

Headline: Yurii Stets: Ukraine is in the need of development of information space and establishment of communication between authorities and society

10 June, a
conference #UA_IS “The establishment of
information society in Ukraine: the state, the society, the private
sector”, which
was organized by the Ministry of Information Policy of Ukraine took place.

In the
context of a hybrid war that is being conducted now against Ukraine, there is a
need not only in the development of the information space in the country but
also in reforms in the information sphere.

Now the
main task of the MIP is the government communication reform, which aims to
build an effective system of interaction between different branches of power
and society. This was stated by Minister of Information Policy Yurii Stets during opening remarks.

“Working
with information is the most pressing need in the current challenges in our
society. The aim of the conference is to convey to the target audience
information about the main problems and challenges, which have to be responded
on a timely basis, and to join efforts of all key players in information space of
the state to solve them,” said the Minister of Information Policy.

According
to Deputy Head of the Presidential Administration of Ukraine Rostyslav Pavlenko, all of this
is especially important given the fact that now a hybrid war is conducted against
Ukraine, which can take various forms. Thus, not only information and the means
by which it reaches the society are of particular importance but also the way
in which the government brings public important messages to the people.

“The
issue of carriers is certainly raising a question of trust: how the trust is
being built between those who speak and those who listen, how an audience is
assessed. If we speak about trust building, then certainly there is a question
of strategy: what is the goal of communication, by what means it is achieved,”
said Rostyslav Pavlenko.

The
importance of establishing such a strategy was also noted by people’s Deputy of
Ukraine, Chairman of Verkhovna Rada
Committee on freedom of speech and information policy Victoria Syumar. According to her, society and the expert community
have different opinions concerning the actions of the government. And this gap
is, in particular, is in the absence of dialogue between the authorities and
society. Not the last role in this is played by the media, which is largely
guided by the position of their owners.

“The
challenges are great, the attention of the Prime Minister is needed, the
Ministry need to be strengthened, funds should be
allocated, and a comprehensive interagency program has to be developed,” said
Victoria Syumar.

The role of
the state is to create conditions for interaction between all key players in
the information field. This was stated by Advisor to the Minister of
Information Policy Alina Frolova.

“The
key thing is an understanding that it is impossible to control information. The
government cannot give orders and to expect some results with a guarantee. The
government must create an ecosystem that will produce exactly those values that
belong to the state’s ones. This ecosystem must involve all players: government
agencies, state agencies, civil society, media and business,” said Alina Frolova.

During the
conference, there were discussed issues of the government communication reform,
the ways and means of public communication strategy establishment, and
information integration of temporarily occupied territories of Donetsk and Luhansk regions and the annexed Crimea.

Representatives
of diplomatic missions in Ukraine, representatives of the OSCE, the EU, NATO,
the Ukrainian World Congress, leading media and public experts, as well as the
private sector in the field of informatization
participated at the conference.

During the
event, the UA | TV channel of the International broadcasting multimedia
platform of Ukraine and the information map of Europe developed by the Student
Council under the Ministry of information policy were presented. The map
contains information about agencies in Europe that are engaged in the
development of information policy. Twitter conference was held at the event.

The
conference #UA_IS “The establishment of information society in Ukraine:
the state, the society, the private sector” was undertaken with the
support of Microsoft Ukraine and “Adamant” IT company.

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