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Official project launch for the new Axel Springer building / 50th anniversary of publishing building in Berlin

By   /   October 6, 2016  /   Comments Off on Official project launch for the new Axel Springer building / 50th anniversary of publishing building in Berlin

MIL OSI – Source: Axel Springer in English – Press Release/Statement

Headline: Official project launch for the new Axel Springer building / 50th anniversary of publishing building in Berlin

On the 50th anniversary of the inauguration of the Axel Springer high-rise building in Berlin, Axel Springer SE held a small celebration on 6th October 2016 to also appreciate the official launch of the new construction project. Located close to the current publishing building, a new, light-filled, cube-shaped building will be erected, designed by the Dutch architect Rem Koolhaas. Upon completion, the building will be characterized by a 30 meter-high atrium, glass panels and 3D façade elements. In the future, this new building is designed to offer working space for up to 3500 people.
In his welcome address, Dr Mathias Döpfner, CEO of Axel Springer SE said: “With our new building, we wish to bring the Axel Springer family in Berlin closer together while at the same time shaping the future of working in the digital world through architecture. It is about a symbolically powerful home, yet above all about a cultural transformation through radically modern workspaces.”
Architect Rem Koolhaas then presented his concept for the new building: “Over the years, Berlin has been a profound source of inspiration, and with Axel Springer we are thrilled to continue our long engagement with this city. We are lucky to have a client who views architecture as an instrument of change, and with this building, we hope to address a central dilemma of the contemporary office: as computer-based work has become largely intangible and silent, how can people effectively communicate in a workspace which fosters both concentration and vigorous interaction?”

The result of an international architectural planning competition announced by Axel Springer in 2013, a jury composed of field experts and representatives of Berlin’s administration as well as of Axel Springer unanimously recommended the concept submitted by Rem Koolhaas’s architecture firm “Office for Metropolitan Architecture” (OMA). The task of the competition was to develop ideas to create additional space for Axel Springer’s growing business divisions, and in particular its digital offers. In addition, the planned building structure should set new standards in terms of architectural atmosphere, usage and room conception, reflecting a modern working environment. 18 German and international architects’ offices took part in the competition.

The Axel Springer building in the year 1966.

© Axel Springer SE

The current Axel Springer building is located in Berlin’s old “Zeitungsviertel” (Newspaper Quarter), and stood right next to the Berlin Wall until November 1989. Approximately 80 meters tall and with a golden façade of anodized aluminium, the building was opened in 1966 based on the plans of Italian architects Melchiorre Bega and Gino Franzi, along with the architects Franz Heinrich Sobotka and Gustav Müller, both natives of Berlin. Groundbreaking took place in May 1959.

inside.app – Special EditionExclusive images, behind-the-scenes stories and 360-degree videos for the Tower Anniversary and the start of construction of the new building – only in the Special Edition of the Axel Springer inside.app: axelspringer.de/insideapp

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