MIL OSI – Source: Axel Springer in English – Press Release/Statement
Headline: Especially for 14- to 16-year-olds: Axel Springer Academy launches journalistic Snapchat format on the Holocaust
© Axel Springer SE
Can Snapchat also be used to communicate serious issues? Is the fastest growing social medium that owes its success among teenagers above all to its filters and fun features suitable for quality journalism? 16 young reporters from the Axel Springer Academy are addressing this question and launching an unusual experiment on Monday, 5 December 2016: Through the format “sachor jetzt!” (remember now!) they are bringing the topic of the Holocaust to Snapchat.
Marc Thomas Spahl, Director of the Axel Springer Academy
© Axel Springer SE
“Sachor” is the Hebrew word for “remember” – this is where the journalistic project specifically targeting 14- to 16-year-olds comes in: The young reporters seek out witnesses, talk to survivors, present some of the central locations of the Shoah – compacted into Snapchat stories, for which they have developed new target group-oriented storytelling edited in accordance with journalistic quality criteria.
“The young people of the meanwhile fourth-generation after the Holocaust will be the first who will soon no longer be able to meet the witnesses,” says Marc Thomas Spahl, Director of the Axel Springer Academy. “sachor now!” passes on the message from the survivors to those that will assume responsibility in Germany in a few years time, and for whom Snapchat has become the most important social platform and source of information. “Through this project we want to show that young people can be reached with quality journalism and serious content, if it is properly edited for their channels.”
From Monday, 5 December, up to three stories, all related to the topic of the Holocaust, will be told anew every day for seven days on Snapchat. To do so, the Academy’s young reporters will research and report, among other places, from Auschwitz, Minsk, Jerusalem, Prague, Berlin, Dachau, Leipzig and Sachsenhausen. They will give both survivors of the Holocaust as well as their descendants a chance to speak. And they will ask young Jews how they deal with the topic. At the same time they will also reflect upon their concept in a dialogue with users: Can something so inconceivable be told in ten-second snaps?
The experiment will be accompanied by numerous activities, surveys and further information on Facebook Live, Instagram, YouTube, Twitter as well as on the website www.sachor.jetzt. The “Sachor” app (available for iOS and Android) will keep all the Snapchat stories permanently available in an international version with English subtitles.
The project on
Snapchat: sachorjetztFacebook: Sachor jetztInstagram: sachorjetztYouTube: sachor jetztTwitter: @sachorjetztAnd at www.sachor.jetzt
About the Axel Springer Academy
The Axel Springer Academy is considered to be the most progressive school of journalism in the German-speaking world. Every year it offers up to 40 young talented individuals the opportunity to learn cross-media journalism from scratch. The Academy, which is also the publisher’s think tank, has won numerous awards for its digital projects, including the Grimme Online Award, the CeBIT AppStar and the European Newspaper Online Award. For more information visit: www.axel-springer-akademie.de